Saturday, December 10, 2011

Promote Your Book With Fire and Passion (like Billy Graham)

Billy Graham

Is your book important to you? Does it contain information in it that will improve the lives of others? It must, or you wouldn't have written it!

Then you should feel compelled to promote your book as though you believed that.

John Kremer on True Passion 

John Kremer, in his book 1001 Ways to Market Your Books, said:

If you really had any true passion for your book, nothing would stop you. … You would climb the highest mountain, if need be, so people would know about your book. Or you would parachute into Windsor Palace. Or you would stand in front of a speeding truck. You would die for your book.

While I'm not sure that I would die for my book, Kremer's point hits the mark, so to speak, in terms of the passion that we must feel for the value of our book.

Billy Graham illustrates his passion for the Bible in the photo above.

Wayne Dyer's Burning Passion

Wayne Dyer demonstrates the incarnation of that passion, as he describes:

When I published my first book, Your Erroneous Zones, back in 1976, it was my burning desire to tell the world about those ideas. … I toured the country visiting every radio-TV show that would have me. … I couldn't extinguish that burning desire to tell anyone who would listen what I believed in so strongly. (my highlight).


Do Something Every Day

The beauty of the internet is that it is so easy to do something each day to promote your book. Here are some suggestions:

·    write a blog article  
·    comment on someone else’s blog
·    write an Amazon book review
·    send a copy (or electronic version) of your book for someone to write an Amazon review
·    add books to your Amazon book lists or guides
·       work on an ezinearticle.com piece
·       make a YouTube video
·       comment on someone else’s YouTube video
·       send a Tweet

And beyond the internet are opportunities such as book contests, seminars, newspaper articles, speeches, and guest spots on radio shows.

Are You a True Believer?

Do you truly believe in the value of your book? If so, you will force others to share your belief!


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