Three Compelling Reasons to Self-publish Your Book

If there's a book you really want to read, but it hasn't been written yet, then you must write it. ~Toni Morrison

“Why publish the book myself?” you ask, “It’s twice as much work and I don’t know the first thing about publishing a book.”

“And, I am only just becoming an author. Why undertake this added burden?” you say.

Let me tell you about three compelling reasons to self-publish your book:

1. Unlike a few years ago, it’s fairly easy to produce your own book.

Formerly, books could only be formatted by using specialized programs, but now anyone can write and format a book in Microsoft Word.

Printing companies, such as LightningSource.com, can inexpensively print your book, and automatically ship copies to Amazon, and other on-line book stores, for seamless sales. They even deposit royalties in your bank at the end of each month. What more could you ask for?

2. You keep more of the profits if you do everything yourself.

If your book was published by a publishing company, you would typically receive a 10% royalty for each book sold. By self-publishing, I receive a 55% royalty for each book sold.  That extra royalty could be the difference between you making enough money to write more books, or just stopping with one book.

3. The unvarnished truth is that it’s unlikely a publishing company will want to publish your book.

They have bigger fish to fry. They’d rather publish a book by Justin Beiber. There’s something askew in a universe where memoirs are written by 16 year old boys. My son is the same age as Justin Beiber, and in all honesty, he wouldn’t have that much to say. Ninety percent of the book would be on X-Box game strategy.

However, just because your book is self-published, that doesn’t mean that you can’t sell a lot of copies, because you can and will. It’s primarily a matter of having a good message, and effective promotion.

If you look on amazon.com you’ll find a lot of people who make a pretty good living by selling self-published books.

And, yes, your self-published book could even win an award! If I can do it, you can too.

Upcoming Radio Interviews 
for me to discuss "Carve Out Your Niche"

October 24^th, 7:50 am, with Jason Mansmith, WRPN 1600 AM, Ripon, WI.

October 26^th, 8:10 am, with Dan Ramey, WBEX 1490 AM, Chillocothe, OH.
October 31^st, 9:15 am, with Dave Kelber, WRNJ 1510 AM, Hackettstown, NJ.
November 4^th, 8:10 am, with Mark Wayne, WICH 1310 AM, Norwich, CT.
November 23rd, 8:30 am, with Dave Gillian, KRON 1490 AM, Los Alimos, NM.